Stories from Our Work

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Our Programs


Our work is rooted in the idea that given the opportunity, hardworking women and men even in the most underserved places can generate income, jobs and wealth for themselves, their families and communities. Amara Hub seeks to spark transformation for communities that face the greatest need. We work towards supporting our beneficiaries not only to increase their incomes, but to recover from setbacks using their new skills and knowledge.

Amara Hub runs future-focused programs built using co-design principles for young women and men - including farmers, refugees, entrepreneurs and people with newly created jobs. Our signature programs provide these groups with hands-on learning with a goal of developing entrepreneurial thinking and belief in self for a positive financial future. Over the years, we have learnt that majority of them lack the opportunity to connect with real-world business experience and have limited formal education. A core component of our programs is to provide the participants with a safe space in which they can meet their peers, around topics that interest them. We empower the participants to acquire the skills, knowledge, confidence and networks they need to become more competitive. Our vocational training packages consists of 3-6 months of practical training, followed by work-based experiential learning, and finally linkage to employment. Our approach uses government accredited institutions and curricula with alternative learning options for early school leavers.

Annually, Amara Hub brings meaningful learning experiences to cohorts of young people who are the next generation that will contribute to the development of a digitally enabled workforce and diversify business ownership across Africa and the rest of the world.

Develop Capacity

We support individuals and communities to acquire and apply skills and knowledge required to build better livelihoods and businesses.

Promote Market Connections

We convene industry players and connect emerging entrepreneurs to capital, networks and markets.

Improve the Business Environment

We encourage self-sustaining economic activity by addressing relevant policies, timely information and incentives.

Voices from the Field

“Access to information is scarce here, few of us women have access to internet, a phone, and we don't leave the town center regularly. The information provided by the Amara Hub programme has helped my business to become more stable. I feel more supported by my fellow women, and I enjoy sharing my time and learning with other women”

— Akello, 23 years old, Market Vendor, Mother of five children

Partners and Supporters

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