Stories from Our Work

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Reflecting on Who We Are


Amara Hub is a non profit organization principally formed to accelerate economic opportunities for the communities we serve. Our mission is to create dignified livelihood opportunities for young people in Northern Uganda through entrepreneurial skills development. We were principally formed in 2018 to accelerate economic opportunities for the communities we serve. Our primary service areas are Gulu, Lira, and Kole districts in Northern Uganda. In support of our primary mission, we are dedicated to fostering a culture of innovators and entrepreneurs towards the benefit of the society. Over the past year, we convened our pioneer reskilling program for 52 female entrepreneurs trying to move up from domestic labour. Our six-month package comprises three months training plus practicals, followed by internship and linkage to employment. Our current implementation partners include the Kole District Local Government, Girls Not Brides and Facebook OpenCellular project.

Our Mission and Vision

Amara Hub is a community-based organization with a mission to create dignified livelihood opportunities for young people in Northern Uganda. At Amara Hub, we are inspired by the promise of the new world economy. We are collaborating with community leaders, educators, non-governmental organizations and local government authorities to grow education outcomes, skills development and work opportunities for youth, especially young women and girls, in the new world economy.

Our vision is to attract and create new investment, knowledge, and capabilities required to for a fresh generation of innovative small businesses to emerge, led by female entrepreneurs, who see customers in a global marketplace. We will make an impact that matters in line with the timeframe for achieving the United Nations’ Sustainable Development Goals (SDGs). We are committed to supporting the goals focused on inclusive and equitable education and lifelong learning (SDG4), sustained economic growth and decent work for all (SDG8), reducing inequality within and among countries​ (SDG10) and revitalising global partnerships for sustainable development (SDG17).

Bridget Kezaabu, Executive Director

Bridget has led Amara Hub since its inception in 2018, laying the roadmap and foundation for Amara Hub's governance and leadership. She utilizes her expertise to provide tailored strategic support on a number of day-to-day engagements. Earlier in her career, Bridget worked at World Vision, International Food Policy Research Institute, and the Clinton Health Access Initiative.

Bridget holds a Post-graduate Diploma in Project Management and Planning from the Uganda Management Institute and a BSc from Kyambogo University. She supports advocacy for the International Youth Alliance for Family Planning and serves on the board of the Uganda Project Implementation and Management Centre. She is a mother of a daugher who shares her love for travel and civic engagement. Bridget is currently a mentee in the Cherie Blair Foundation for Women in Business programme.

"I am guided each day by these three questions: ‘What are you fixing?’ ‘What are you making?’ and ‘Who are you helping?'" - Juliana Rotich

Sophie Alice Ekuka, Advisory Council Chair

Sophie has supported Amara Hub's community engagement strategy and assisted with development of partnerships with mission-aligned organizations helping young people access better employment opportunities. She provided guidance to the team on staffing structure with a focus on diversity, equity, and inclusion.

Until recently, she worked for Bank of Uganda in various roles at the Headquarters in Kampala, and in Jinja, Gulu and Kabale regional currency centers. In December 2019, She was awarded by the Governor for over three decades of commendable service to the Central Bank. She has a passion for female empowerment initiatives.

"You may not always have a comfortable life and you will not always be able to solve all of the world's problems at once but don't ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own." - Michelle Obama

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