Stories from Our Work

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Reflecting on Who We Are


Evolving economic, political, technological and social conditions, both locally and globally, offer unprecedented opportunities as well as significant threats to our communities, that are yet to be sufficiently understood. As such, the mission of Amara Hub is more critical than ever. Adapting to this volatile and uncertain global economy requires new education, flexibility, resilience, and innovation.

Amara Hub seeks to spark transformation for communities that face the greatest need. Our work is geared towards supporting our beneficiaries not only to increase their incomes, but to recover from setbacks using their new skills and knowledge. For the coming five years (2021 - 2025), we have set targets on two key touch points; reach and economic impact.
Reach: 10,000 enterprising people will directly benefit from our work by 2025. These people — at least 65 percent of whom will be young women — and include farmers, refugees, entrepreneurs and people with newly created jobs.
Economic impact: The entrepreneurs and small businesses we work with will generate $5 million in cumulative financial benefits between 2021 and 2025. The benefits shall include incremental revenues and new wages directly attributable to our work.

Our Mission and Vision

Amara Hub links underserved communities to skills, capital and markets. Our work is rooted in the idea that given the opportunity, hardworking women and men in even the poorest places can generate income, jobs and wealth for their families and communities.

Our Vision: We will be the most effective catalyst and partner for transformative, market-creating solutions that build competitive entrepreneurs and small businesses.

Our Mission: We create dignified livelihood opportunities for enterprising young women and men in the developing world.

In order to achieve our mission, Amara Hub serves as a catalyst connecting communities in greatest need to value chains, sustainable market linkages an delivering positive development outcomes. We are committed to supporting the global goals focused on inclusive and equitable education and lifelong learning (SDG4), sustained economic growth and decent work for all (SDG8), reducing inequality within and among countries​ (SDG10) and revitalising global partnerships for sustainable development (SDG17).

Bridget Kezaabu, Executive Director

Bridget has led Amara Hub since its inception in 2018, laying the roadmap and foundation for Amara Hub's governance and leadership. She utilizes her expertise to provide tailored strategic support on a number of day-to-day engagements. Earlier in her career, Bridget worked at World Vision, International Food Policy Research Institute, and the Clinton Health Access Initiative.

Bridget holds a Post-graduate Diploma in Project Management and Planning from the Uganda Management Institute and a BSc from Kyambogo University. She supports advocacy for the International Youth Alliance for Family Planning and serves on the board of the Uganda Project Implementation and Management Centre. She is a mother of a daugher who shares her love for travel and civic engagement. Bridget is currently a mentee in the Cherie Blair Foundation for Women in Business programme.

FAVORITE QUOTE: "I am guided each day by these three questions: ‘What are you fixing?’ ‘What are you making?’ and ‘Who are you helping?'" - Juliana Rotich

Sophie Alice Ekuka, Advisory Council Chair

Sophie has supported Amara Hub's community engagement strategy and assisted with development of partnerships with mission-aligned organizations helping young people access better employment opportunities. She provided guidance to the team on staffing structure with a focus on diversity, equity, and inclusion.

Until recently, she worked for Bank of Uganda in various roles at the Headquarters in Kampala, and in Jinja, Gulu and Kabale regional currency centers. In December 2019, She was awarded by the Governor for over three decades of commendable service to the Central Bank. She has a passion for female empowerment initiatives.

FAVORITE QUOTE: "You may not always have a comfortable life and you will not always be able to solve all of the world's problems at once but don't ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own." - Michelle Obama

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